It’s also a decision to make my company feel well, you know? We sat down and said, we have to do this with more sense-do we really need a hundred fabrics, when we could use 10?” So I decided to slow my company, to show just summer and winter. See this dress?”-he pointed to a bias cut linen mini-halter neck, suspended on a narrow rope-“This is 500 euros in the shop.”Ĭoming off the success of his spring show made him “question myself, what am I doing in fashion? It’s incredible what happened, but still, it’s important to tell young people today: I am successful-but I still have doubts. “I am happy that I got the prices down again. I am selling clothes, so it was going back to things that are minimal and effortless, like a dress people can wear to a wedding and a few times afterwards,” he said. Inside, Porte Jacquemus was talking backstage about serving his generation. The anticipation had a sense of international scale on an almost rockstar level.
There’d been a crush of thousands outside, a crowd as big as the ones which used to trek to see Jean Paul Gaultier in Paris in the ’80s. The sisters Hadid and a gang of today’s hottest supermodels, male and female, came to walk around the vast stadium at La Defense Porte Jacquemus had booked for his co-ed collection for fall. It means that everyone who’s anyone of his age is flocking to his show. How could Simon Porte Jacquemus possibly top the internet-breaking success of the show in a lavender field in Provence he held last summer? The fame of that phenomenal event, with its incredible fuchsia runway, gathered 1.8 million followers to his Instagram-not to mention his ridiculous-cute micro-bag campaign.
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